You’re bidding on the WRONG keywords.

Stop bidding on these 3 types:

FREE – “free electrician” “free consultation” – nobody typing FREE wants to pay you

DIY / How To – “how to fix boiler” “how to unblock drain” – they want YouTube, not your service

JOBS – “plumber jobs” “electrician salary” – they want a job, not to hire you

Every click = £5-£15 wasted

Go to your Google Ads > Search Terms > Add these as NEGATIVE keywords: free, DIY, how to, jobs, salary

I did this for a business in Manchester and saved them £1000 in the first month – same budget, but now only getting customers ready to PAY.

Spending over £2000 and getting tyre-kickers?

DM me the word “NEGATIVE” and I’ll send you my list of 50 negative keywords for local businesses – FREE.